Meet Nuwa Squishy
Squeeze More Joy Into Every Day. We creates irresistibly cute squishies made to be squeezed, loved, and collected.
From creamy slow-rise textures to bright, playful designs, every Nuwa squishy is designed to bring comfort, joy, and satisfaction.
Our Story
Nuwa Squishy started with a simple idea:
Squishies should feel good and look adorable.
As squishies grew popular around the world, we noticed a gap—many were fun to squeeze, but lacked quality, safety, or design you’d truly fall in love with. So we set out to create squishies that people simply can’t resist.
Squishies should feel good and look adorable.
As squishies grew popular around the world, we noticed a gap—many were fun to squeeze, but lacked quality, safety, or design you’d truly fall in love with. So we set out to create squishies that people simply can’t resist.
Our Squish Philosophy
At Nuwa, squishing is a feeling.
Texture comes first, but design brings it to life.
That’s why we experiment with different sensations—
creamy, stretchy, jelly-like, and fast rebound—
so everyone can find their perfect squish.
Texture comes first, but design brings it to life.
That’s why we experiment with different sensations—
creamy, stretchy, jelly-like, and fast rebound—
so everyone can find their perfect squish.
We made it happen
Today, Nuwa Squishy is loved in Japan, Southeast Asia, and many other countries, bringing cute designs, creative textures, and happy colors to squishy fans everywhere .
Satisfying textures
Every detail matters. We obsess over smooth, creamy textures and the perfect slow rise after every squeeze.
Creative designs
Inspired by desserts, characters, and playful ideas, Nuwa Squishies are bright, cheerful colors that instantly lift your mood
Selected materials
Safety is never an afterthought. Every Nuwa Squishy is: Quality tested, Made with non-toxic materials, Odor-free, Built to last
